About the Client: Kolorit Kafe is a well-known chain of restaurants in Baku, Azerbaijan, celebrated for its delicious blend of Turkish and traditional Azerbaijani cuisine. The establishment attracts a diverse clientele, with a significant presence of young people and students.
The Challenge:
The owner of Kolorit Kafe approached me with the goal of revamping their restaurant menu design. The primary challenge was to create a highly creative and distinctive style across all menu pages, specifically tailored to appeal to a youthful and student demographic. This required moving beyond conventional menu aesthetics by incorporating diverse color palettes and integrating playful, humorous elements to make the dining experience more engaging and memorable.
Result
My Role & Approach:
As the graphic designer for this project, my role was to inject fresh energy and personality into Kolorit Kafe’s menu, aligning it with the vibrant spirit of its target audience. My approach focused on:
Creative Conception: Developing a unique visual language that stood out and resonated with young patrons.
Dynamic Color Use: Experimenting with varied and engaging color palettes to bring each page to life.
Infusing Humor: Integrating witty phrases and playful illustrations to enhance the user experience and encourage interaction with the menu.
Audience-Centric Design: Ensuring the overall design was not only visually appealing but also highly readable and functional for its target demographic.