About the Project: This project involved creating a key visual for the “Global Management: Secrets of Effective Communication, Modern Protocol and Etiquette” conference held in Canada. The event featured distinguished speakers, including former Minister of Culture of Peru, Alejandro Neyra, and renowned expert Dr. Dilshad Dayani, targeting an audience of professionals, executives, and leaders in global management.
The Challenge
The main objective was to design a powerful and sophisticated outdoor advertising poster. The design needed to capture the prestigious nature of the conference while conveying its key themes of effective communication and modern etiquette. The core challenge was to balance a “rich minimalist” aesthetic—making it look premium and exclusive without becoming overly cluttered—to ensure the poster would be visually striking and readable from a distance.