About the Client: Dönərçi is a café and restaurant dedicated to offering the traditional, authentic taste of döner. Located in Baku, it aims to provide a memorable culinary experience centered around this popular dish.
The Challenge: The primary task was to design a distinctive logo for the Dönərçi restaurant. A key requirement from the client was the inclusion of a unique graphic mark within the logo that could also be used independently from the café’s name. This mark needed to be instantly recognizable and versatile, serving as a standalone identifier for the brand in various applications. The overall design needed to capture the essence of traditional döner while appealing to a modern audience.
Result
My Role & Approach:
As the graphic designer for this project, my role was to create a memorable and functional logo that embodies the traditional taste of döner. My approach focused on:
Brand Essence Capture: Developing a visual identity that authentically represents the traditional döner experience.
Dual Functionality: Designing a core logo that seamlessly integrates a standalone mark, ensuring its effectiveness both with and without the full brand name.
Versatility & Recognition: Crafting a mark that is highly adaptable for various applications (e.g., packaging, signage, digital platforms) and instantly recognizable to the target audience.
Modern Appeal: Balancing traditional elements with a contemporary aesthetic to ensure broad appeal.
