About the Client:
By Sham is a women’s clothing and accessories boutique located in the heart of Baku. It offers a curated selection of fashion items designed to cater to a stylish, modern clientele.
The Challenge
The primary task was to design a distinctive logo for the By Sham boutique. The logo needed to embody the brand’s essence as a chic and contemporary fashion destination, reflecting its location in a bustling city center. The goal was to create a visual identity that resonated with the target audience, conveying elegance, trendiness, and the unique appeal of the store’s offerings.
result
My Role & Approach:
As the graphic designer on this project, my role was to capture the sophisticated and fashionable spirit of By Sham in a compelling logo. My approach focused on:
Elegant Simplicity: Crafting a clean and memorable design that exudes sophistication without being overly complex.
Brand Personality: Developing a visual mark that speaks to the target demographic, aligning with the boutique’s stylish and modern appeal.
Versatility: Ensuring the logo functions effectively across various applications, from in-store signage to digital platforms and product tags.
Market Resonance: Creating a design that stands out in Baku’s competitive fashion retail landscape.
